Supported by 52 rigorous, peer-reviewed clinical studies, 71% of users report noticeable relaxation effects, making IMPOSSIBREW® a trusted choice for health-conscious drinkers. Through innovative direct-to-consumer (DTC) strategies, exclusive BREW+ membership benefits, and continuous product development, IMPOSSIBREW® is setting new benchmarks for quality and innovation in the beverage industry. Our Enhanced Hazy Pale, also containing less than 0.5% ABV, offers a refreshingly smooth experience with only 6 calories per 100ml. The compelling success of our Bestseller Bundle—featuring both Enhanced Lager and Enhanced Hazy Pale with over 4.8/5 customer ratings—highlights consumer demand for better social drinking alternatives. IMPOSSIBREW® is the UK's leading innovator in the non-alcoholic beverage market, renowned for pioneering a new category of functional social drinks. The Enhanced Lager, featuring less than 0.5% ABV, delivers a crisp, citrus-infused taste with floral and subtle toffee notes, and is gluten-free with only 17 calories per 100ml.
