Matomo is an alternative to Google Analytics that prioritizes the protection of your data and your customers' privacy. It provides comprehensive web analytics capabilities while ensuring that user data remains secure and confidential. With Matomo, website owners can track various metrics such as page views, visitor demographics, and user interactions without compromising privacy. Unlike Google Analytics, Matomo allows users to host their analytics data on their own servers, giving them full control over their data and compliance with data privacy regulations.
